I was unlucky enough to catch some of their tripe on BBC's Popworld-humping music show "Sound", a show which again manages to achieve the highly difficult task of taking something from Channel 4 and making it complete and utter rubbish (we're looking at you, Graham Norton).
In their section, the four members of, possibly the worst-named band ever, "went back to their roots" at Goldsmith's College (which the show was at pains to point out, has alumni including Blur's Alex James and Graham Coxon) and showing us, the adventurous viewer, exactly where they "used to rehearse", and here is where "we used to record our stuff", while dressed in standard issue Serious Indie-pop winter trenchcoats and a swapshop of designer stubble and £50 haircuts.
Besides the terrible name and their overly-manicured record label arrival, their sound is pretty shocking too. Take equal parts of every Hoosier, Wombat and member of Scouting For Girls, teach them some songs Athlete turned down, and then proceed to declare it "epic" and "massive".
But never original.
They are coming to a daytime radio show and minor headlining role at a fringe festival near you.
If you dare:
http://www.myspace.com/royworldtheband
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